Adidas + Allbirds - Futurecraft Footprint

  • Client
  • Adidas
  • Deliverables
  • Campaign Films
  • Role
  • Art Direction Team, Motion Design & Direction

FUTURECRAFT.FOOTPRINT is an Adidas and Allbirds collabroative initiative aimed at reducing the environmental impact of footwear production by creating a shoe with a minimal carbon footprint. As part of Adidas' broader sustainability efforts, the Futurecraft Footprint project focuses on developing shoes with lower emissions throughout their lifecycle. This includes using innovative materials, efficient manufacturing processes, sustainable design practices and even eco-friendly shipping that reduce waste and energy consumption.

Our team was tasked with creating a comprehensive 360 campaign that highlighted our collaboration with an industry competitor, showcasing our joint effort to develop a solution that benefits the planet. I was responsible for developing and animating an entire visual language that would be used consistently across all campaign films and branding materials.