Bombardier Spyder: Ultimate Ryde

  • Client
  • Bombardier
  • Deliverables
  • Microsite
  • Role
  • Art Direction, Designn
  • Credits
  • Developer - Daniel Butler / Creative Director - Marcus Eriksson

Bombardier wanted something special, a different experience unlike anything that their competitors had. We tackled the big experience—actually riding the three-wheeled Spyder.

Our concept was to mount multiple cameras on a Bombardier Spyder and record six different bike rides along iconic American roads. We then created a platform that gave users the option to be the director of their own visual experience by changing their camera feed at any given time, pausing to explore the Spyder and take in their surroundings.

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