Adidas - Climachill

  • Client
  • Adidas
  • Deliverables
  • Campaign Film
  • Role
  • Art Direction Team, Motion Design, Editor
  • Credits
  • Adidas - Donnie de Meijer, Gareth Broadbent

Adidas Climachill is a line of performance clothing and gear designed to provide enhanced breathability and cooling for athletes during intense training and sport, especially in hot and humid conditions. The technology focuses on helping athletes stay cool and dry by using advanced materials and tiny aluminium silver discs entwined between titanium cooling fibres to draw heat away from your body.

The campaign was shot on the Canary Islands, set against a harsh volcanic landscape, to highlight how the product performs in the most extreme conditions. I was responsible for conceptualizing and editing the main campaign film, while also overseeing the execution of social media films and assets.