The Adidas ClimaSeries is a range of performance clothing technologies that focus on comfort and performance in various weather conditions. The series includes several distinct technologies, each designed to address specific environmental challenges, such as heat, cold, and moisture. These technologies include Climacool for breathability and cooling, Climaheat for warmth in cold weather, and Climaproof for water resistance and protection against wind.
Our team was responsible for the ideation, conceptualization, and creative direction of the campaign. I was tasked with developing a consistent motion treatment and visual direction that could be seamlessly applied across the campaign’s three distinct pillars.