Jordan - CP3 Quickness

  • Client
  • Air Jordan
  • Deliverables
  • Website
  • Role
  • Compositing, Motion Design, Design
  • Credits
  • Art Director - Joerg Merz / Creative Director - Marcus Eriksson

To launch CP’s new signature shoe, we wanted to put the user right in the thick of the action, down on the court and amid the chaos. Through beautiful, epic scenes, users can explore the moves that make Chris Paul so quick in his game – the first step, crossover, spin move, fast break, and lay up.

The amount of work and production for this project was massive. With each of CP’s moves, we gave users the option to switch to his footwork, giving a greater sense of how intricate and subtle he has to be to execute each move. It also proved to be a good way of showing off his latest shoe.

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