Fly Wade 2

  • Client
  • Air Jordan
  • Deliverables
  • Micro-site
  • Role
  • Apparel Photography, Compositing, Production, Design
  • Credits
  • Photography - Mark Bullford / Compositing Production - Jason Ennis / Art Director - Greg Washington / Creative Director - Marcus Eriksson

A feature site for Air Jordan that promoted the release of Dwayne Wade's second signature shoe — The Fly Wade 2. Known for its lightweight design and Lunarlon sole, the Fly Wade 2 is best visualised in action.

The concept was to suspend the shoes mid-flight, allowing users to fully explore them in an interactive, 360-degree environment. The shoe release was supported by a signature Fly Wade 2 apparel line.