Academy - GoldRush

  • Client
  • Academy
  • Deliverables
  • Game, microsite
  • Role
  • Art Direction, Design
  • Credits
  • Developer - Daniel Butler / Creative Director - Marcus Eriksson

A developer and I were assigned with creating a simple, fun, and addictive game for the London 2012 Olympics. We chose to represent a popular event—the 100-metre dash.

Like many kids of the 90s, this developer and I love old sports games for Sega and Super Nintendo. We respect their simple and engaging qualities, so it felt natural to envision the 2012 Olympics in that style. 16-bit graphics, easy controls,'s all there.