Jordan Hexxsole

  • Client
  • Air Jordan
  • Deliverables
  • Motion-Piece
  • Role
  • 3D, Motion, Art Direction, Design

This 3D piece served as a promotional teaser for a new hexagonal-style sole from Air Jordan. The goal was to give away as little as possible but to intrigue fans in an edgy way in order to build hype and anticipation for its upcoming release.

I chose to explore a dark environment composed of hexagonal columns that protrude from the ground at varying heights to eventually reveal the white Air Jordan logo.