Onitsuka Tiger - My Town My Tracks AW13

  • Client
  • Onitsuka Tiger
  • Deliverables
  • Films
  • Role
  • Motion Design
  • Credits
  • Art Direction - Karian Weijers / Writer - Vanessa Inggs / Creative Director - Andrew Watson

Onituska Tiger already had style, substance, and a story to tell, but our challenge was to increase awareness of their vision.

This inspired the campaign ‘My Town My Tracks’: a way for fans to discover a city through a local lens. No celebrities. No clichés. Just real people showing us the true heartbeat of their streets.

The AW13 collection brings us to Tokyo, giving us a chance to explore unknown neighbourhoods through the eyes of three different local ambassadors.