Onituska Tiger already had style, substance, and a story to tell, but our challenge was to increase awareness of their vision.
This inspired the campaign ‘My Town My Tracks’: a way for fans to discover a city through a local lens. No celebrities. No clichés. Just real people showing us the true heartbeat of their streets.
The AW13 collection brings us to Tokyo, giving us a chance to explore unknown neighbourhoods through the eyes of three different local ambassadors.