Onitsuka Tiger - California 78

  • Client
  • Onitsuka Tiger
  • Deliverables
  • Film
  • Role
  • Motion Design
  • Credits
  • Art Direction - Karian Weijers / Creative Director - Andrew Watson

Onitsuka Tiger's new Fall 2013 campaign video celebrating the 35th Anniversary release of the iconic CALIFORNIA 78 shoe.

The CALIFORNIA 78 was first released during the jogging boom in the late 1970s. The revamped model is considered a vintage, lifestyle shoe, but still retains the same technology as the original. The video’s bright and cheerful colour scheme helps capture the essence of a California lifestyle.