Adidas + Parley - From Threat To Thread

  • Client
  • Adidas, Parley
  • Deliverables
  • Campaign Film
  • Role
  • Art Direction, Motion Design
  • Credits
  • Adidas - Gareth Broadbent

The collaboration between Adidas and Parley is a partnership focused on creating sustainable products by using recycled ocean plastic to manufacture footwear and apparel. Parley for the Oceans is an environmental organization dedicated to raising awareness about marine pollution and protecting ocean ecosystems. Through this collaboration, Adidas uses Parley Ocean Plasticâ„¢, which is collected from beaches, fishing nets and coastal communities, to create high-performance sportswear and footwear, including shoes, jerseys, and running gear.

I was responsible for conceptualizing and animating the entire campaign film, which ultimately set the aesthetic and art direction for all subsequent campaigns and collaborations between Adidas and Parley.