The FW19 Adidas Parley campaign focused on raising awareness about ocean plastic pollution and promoting sustainability through innovative products made from recycled materials. The campaign highlighted the environmental impact of plastic waste and aimed to inspire consumers to take action in reducing ocean pollution before we run out of time as a species. Featuring products like the UltraBOOST Parley and Parley X Adidas apparel, the campaign emphasized the message that through collective efforts, consumers and brands can make a positive environmental impact.
I was responsible for conceptualizing and directing the films, as well as overseeing the integration of both film and photography throughout the campaign.