Teaming up once again with photographer Christopher Anderson, I was tasked with creating a global brand expression film featuring one of our sprinter athletes. We chose to capture his movements and pre-race rituals through an intimate lens, offering an abstract perspective that conveys both his physical speed and mental focus.
The goal was to highlight not only his technical prowess on the track but also the mental resilience required during high-pressure moments in competition—and how he perseveres in the face of it all.