A feature site for Air Jordan that promoted the release of Dwayne Wade's second signature shoe — The Fly Wade 2. Known for its lightweight design and Lunarlon sole, the Fly Wade 2 is best visualised in action.
The concept was to suspend the shoes mid-flight, allowing users to fully explore them in an interactive, 360-degree environment. The shoe release was supported by a signature Fly Wade 2 apparel line.